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TuiKauri's brand, inspired by New Zealand’s nature, combines the Tui bird and Kauri tree to represent sustainability, strength, and harmony with the earth. The name reflects the founder’s own connection to nature and the Japanese tree character in their name. "Try to Kind – Seeking true comfort" embodies the mission of creating fashion that’s kind to both people and the planet. With technology from Japan’s production regions and an emphasis on the circulation of natural materials, the brand focuses on upcycling and recycling to ensure minimal environmental impact. The designs, playful yet timeless, are created using high-quality materials to offer comfort and sustainability. The brand’s goal is for customers to feel connected to nature, experiencing the harmony of the earth’s cycle on their skin. This collection celebrates the blessings of Mother Earth, offering fashion that is both soothing and mindful of the environment.
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