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Day Won is an athletic apparel brand created by Candice Huffine in 2017, with a mission to promote self-love, confidence, and inclusivity. The line is sustainably made in the USA and offers sizes ranging from 0-32. At the heart of Day Won is the belief that every action you take that makes you feel like your best self is a “day won.” This motto is not just a slogan, but a way of life designed to inspire individuals to prioritize their well-being and feel empowered. The brand’s commitment to sustainability and inclusivity is matched by its dedication to quality and style, offering on-demand manufacturing through Ziel to ensure minimal waste. Day Won encourages everyone to challenge their limits, empowering them to ask themselves, #howwasyourdaywon. It’s about celebrating individuality, strength, and the unstoppable spirit in all of us.
Candice Huffine
CEO
Operating since 2017
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